Chelsea Football Club has decided to go “retro” after they have finally unveiled their new kit for the upcoming season. The “Blues” have released their new kit with several players like Ben Chilwell and Reece James posing for the same.
A tribute to the 90s era
The new kit of Pochettino’s men have come up with a potential tribute to the 90s era, when the club had clinched UEFA Cup Winners’ Cup coupled with a League Cup glory, and a fourth-place Premier League finish. With several teasers “teasing” supporters about an upcoming announcement regarding the jersey, it has now been made official by the club as it reflects an ode to the former legends of the club.
The club has gone minimalistic this season as they have not flashed any decorative side arms and inners. They have unveiled with white underarms and white sleeve outlines.
“The Pride of London”
The official announcement in the club website has depicted the values and the pride in wearing the “Blues” jersey, as their official announcement reads, “While changes take place at the club, the pride stays the same. Interior shirt detail nods to exactly this – Chelsea FC remains the ‘Pride of London.” Stars like Chilwell, Trevoh Chalobah and Raheem Sterling were seen posing in the new outfits as they sported their new look in an official photoshoot.
Lacking primary sponsor?
Among all the hype regarding sporting the new jersey, one thing which has grabbed the attention of fans and critics likewise is the absence of a primary sponsor in the jersey. This issue might have raised some eyebrows as Chelsea’s three-year contract with mobile phone giants ‘Three’ has been terminated and no confirmation is there for a latest sponsor. Several suitors were speculated to approach the club directors, including renowned betting company Stake, but it drew a lot of criticism as according to several football pundits, it could harm the sentiments of the supporters. As a result, Blues have decided to unveil their new kit without flaunting a primary sponsor, a unique stance taken by Serie A club Roma, who are also in a similar position.
The club assured in its statement after unveiling the kit, “Fans should be aware that the 2023/24 home kit that features on pitch may subsequently feature a front-of-shirt partner. The club will communicate any changes to the kit in due course.” The shirt will be available for sale from August 16, as the club will be travelling to United States as pre-season tour, sporting their new look.